Well they say it’s the Cobblers’ children that are last in line for shoes – but we’ve finally find some time in between projects to launch our site. It was starting to get embarrassing, a web design partnership with no finished website…
Those of you that have visited our site previously may have noticed the slight change in design direction. The design we ended up with is actually closer to our original vision, the previous incarnation came about when we thought we needed something slick & corporate. Then we remembered why we were starting our own Web Design partnership in the first place.
Objectivity you see, is an illusion that plagues the design (heck, any creative) industry – design is meant to evoke feeling and there fore by its very nature will always be subjective. Sure, we’ll empathise with our (and of course our clients) intended users and mould the design to fit their needs; but if you don’t like your own site’s style it’s definitely time to take a step back and say “perhaps we’ve over thought this…”
And so here we are – not that we hated the last design, it just wasn’t us. Except the ‘pixel brain’ logo, personally I still love it: I’ll figure out some way of using it at some point.
